One thing I noticed just before going on vacation were two advertisements as I travelled the last mile to work.

One advertising the university I'm at now, the other advertising TheOldPlace.

No question of which was better / more interesting / more attractive.

Ours is completely white with a corporately colored single word in the middle. There are three versions with three different words. 'Potential' is one of them - I can't recall the others - and the uni logo makes up two of the letters. Looks like the kind of thing I might have come up with made to produce an advert in some 'hands on' workshop or other.

TheOldPlace, on the other hand, had a really attractively colored, lively poster that while it might have been a little 'busier' at least made you stop and look again. Based solely on the adverts themselves I know which university I'd be picking if I were a student!